When this article goes to press the price of a Google stock is $786. Today Google is much more then just a search engine. Their OS Android being their most notable secondary offering. However let's not forget the succesful services of Gmail, Google Maps and Chrome.

1. Chrome is now the dominating browser in the world. 
2. The Market for Internet Search Advertising is still growing in double digits
3. Display Advertising is growing 
4. Decent track record with their acquisitions like DoubleClick, Android, and YouTube
5. Google's Balance sheet is loaded couple that with the last point and this becomes a strength
6. 80% of Google's revenue comes from search, people become better at using search (by using more words and special commands) while Google's algo increases in sophistication. This will drive more search as users will increasingly love the output. 
7. Online Ad spending is still relatively low compared to how much time people actually spend online. 
8. Android has some catching up to do with the Apple OS but will most likely do so as it's offering increasingly better performance. 

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